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EDITORIAL CALENDAR
 
Living in the Philippines in the 21st century presents the widest assortment of modern activities and facets. To cover them in as comprehensive a manner as possible, Enrich has organized its editorial calendar into 3 distinct categories of articles, each of which will in turn contain their respective line-up of topics.
 
The first is made up of features that will appear every month – uninterrupted. Included are the following:

Beyond Our Shore
 
Food Science
Breakthroughs
 
Mercury Rising
 
Mercury TV
 

Beyond Our Shores. This is about an attractive destination in a foreign country, or about a feature or topic germane to it.

Going Places.  More specifically, this is about a Philippine destination, one that is already famously on the map, or rapidly emerging in terms of popularity. Whichever the case may be, the feature will a have a unique twist to it.

Healthy Eating. Is about a type of food/staple (i.e. soy bean), cooking medium (i.e. olive oil) or healthy recipes inextricably tied to health-promoting alimentation.

Nutrition / Health Regimens. The latest in exercise techniques, meditation, herbal remedies, health fortification.

Looking Good. This one is about fashion – make-up, jewelry, clothing, footwear, etc. When you feel good, why not look good?

What’s Up, Doc? A different medical branch or specialty is featured every month. We covered OBYGYN, Pediatrics and Geriatrics for August, September and October, 2008, respectively.

Mercury Rising. A revelation of the latest and most exciting news and promos from Mercury Drug.

Live & Learn. This is education. A distinct feature each month on pertinent issues affecting education in the Philippines, be it local phenomenon or a global trend with inevitable effects on our students or domestic learning institutions.

Looking Out For You.  Safety. Be it driving, food, emergency response, fire prevention, accident prevention, you name it.

Money Matters / Biz Landscape. How to invest, attractive contemporary schemes, what to avoid, latest opportunities.



Type of articles includes those that will appear intermittently and not necessarily every month, such as:

Music Legends
 
Sports and Athletics
 

Seasonal Features. Good examples are Halloween, How Octoberfest is celebrated in the Philippines, a Christmas Story in December, Valentine’s in February, a wartime Hero’s story in April (Araw ng Kagitingan), a bridal story in June, a back to school story, etc.

Milestones. When a famous person’s birthday or death anniversary occurs, and it’s compelling to feature, Enrich will.

Movie / Book Review. Not every month will there be a good book or movie to delve into. But when there is one, you can count on our review.

Are You Covered?  Insurance. Our first three months covered accident, auto and travel respectively. As pertinent and newsworthy material emerges in the industry, we will inform our readership.

Brand Owner Interviews. Whenever a compelling product hits the market in a particularly influential way, we will go one on one with owners.

The final category of topics is the “one off” variety

Cover Story
 

Re-enter the Dragon
Alas, not to have been born in the Year of the Dragon! It has always been a frustration of mine. As a child, I collected figures and posters of the mythical beasts, my shelves are still filled with books about them and I once even
contemplated getting a dragon tattoo. Who wouldn’t enjoy boasting of this
majestic creature as a totem and going by the motto, “I Reign”?


 

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